Introducing Rick Amme
For 20 years Rick Amme has spoken to, coached, or consulted with Fortune 500 companies, institutions, and executives throughout the country on how to protect and enhance their reputations especially during times of crisis or urgency.
His wide variety of cases include plant fires, closings and layoffs, accidental deaths, embezzlements, product recalls, medical mistakes, hospital and nursing home emergencies, environmental controversies, fights with unions, lawsuits, banking and credit union (and their associations) issues, university and community college crises… and he helped a board of directors throw out an entire top management team.
His more than 130 clients include the federal government, US Air Force, Pfizer, GlaxoSmithKline, AstraZeneca, American Express, General Dynamics, R. J. Reynolds, Sara Lee Corporation, La-Z-Boy, and the California Community College System.
In interactive speeches to companies, associations, and organizations around the country Rick drives home principles of good crisis management.
He coaches executives and experts to talk with the media about crises and/or benign issues. Clients have given interviews to 20/20, NYTimes, LATimes, Washington Post, CBS, NBC, ABC, NPR,and many others. He specifically worked with former NFL greats John Elway, Joe Theismann, and Tony Dorsett as well as celebrities.
A former Emmy-winning television journalist with more than 20 years’ experience, Rick has written almost 300 columns on crisis management and corporate communications available free on this website.