Media and Crisis Management
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Worst-Case Questions – Your Secret Weapon in a Crisis

Posted on: July 29th, 2012

Crisis Management: Worst-Case Questions – Your Secret Weapon in a Crisis: Crisis communications True story. You have just spent days – including an entire weekend – preparing to protect your reputation during coming news coverage. At zero hour the reporter ignores much of what you prepared and writes a story from a wholly unexpected, more controversial, and legitimate point […]