Rescue Your
Reputation
Proven Strategies for Crisis Communications
& Management
How to "do the right thing" and "say the right thing"
to protect or enhance your hard-won reputation
"Crisis and Media Management expert Rick Amme narrates this powerful
cut-to-the-chase compact disc containing the strategies that he and his
consultants use to tackle challenging issues."
Audio Samples
in RealAudio format
How to delay a reporter until you are prepared :35
How to avoid sounding too “on message” :30
CD Includes
- The Reassurance Principle - An overarching theme to call upon in the face
of serious challenges or controversies. It gives you a "bottom line", a
value set to help guide you in all that you do and say.
- 10 Crisis/Issues Management Principles - Philosophies to help you decide
how specifically to do the right thing.
- The 3-step model - A straightforward approach to prepare for all media
interview so that you can say the right thing
Also….
How to Use This Program - How to put this program to
immediate use in a crisis, whether you have just a few hours, or simply
minutes
What if…? - Let's you test yourself and how you would face
a particular challenge
An Angry Public - A model for crisis resolution to avoid a
battle of sound bites
3 Media Truths - Remember these before you ever talk to a
reporter
Answer Questions - You must address questions and not
just deliver messages
Back to the Top
© 2005 Richard D. Amme
Crisis; Communications; Public Relations; Media; Training; Coaching; Presentation; Speech; Management; Issues; Consulting; Planning; Entrepreneurs; Interviews; Television; TV; Radio; Print; Reporter; Journalist; News; Coaching; Management; CEO; Reassure; Mastering; Issues; Critical; Reputation; Protect; Enhance; Maintain; Surviving; Plan; Coverage; IPO Roadshow; Motivational Speaking; Newspaper; Press; Fear; Attack; Survive; Gesture; Voice; Speak;
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