For 17 years Rick Amme has spoken to, coached, or consulted with Fortune 500 companies, institutions, and executives throughout the country on how to protect and enhance their reputations especially during times of crisis or urgency. A guiding philosophy is simply "do the right thing and say the right thing."

He has handled a wide variety of cases including plant fires, closings and layoffs, accidental deaths, embezzlements, product recalls, medical mistakes, hospital and nursing home emergencies, environmental controversies, fights with unions, lawsuits, banking and credit union (and their associations) issues, university and community college crises, and he helped a board of directors throw out the entire top management team.

His more than 130 clients include the federal government, US Air Force, Pfizer, GlaxoSmithKline, AstraZeneca, American Express, General Dynamics, R. J. Reynolds, Sara Lee Corporation, La-Z-Boy, and the California Community College System.

Rick drives home the importance of good crisis management in the interactive speeches he delivers to companies, associations, and organizations around the country.

He also coaches executives and experts to talk with the media about crises and/or benign issues. Clients have given interviews to 20/20, NYTimes, LATimes, Washington Post, CBS, NBC, ABC, NPR,and many others. He specifically worked with former NFL greats John Elway, Joe Theismann, and Tony Dorsett, as well as celebrities Joy Behar and Dr. Ruth to prepare them to talk to the media about specific issues or products.

A former Emmy-winning television anchor/journalist with more than 20 years experience, Rick is a member of the editorial board of contributors for a business journal and has written more than 275 columns on crisis management and corporate communications that are available free on this website. Friends are invited to connect with him on LinkedIn, Facebook, or follow on Twitter.